Search Engine Optimization Web Marketing Tips

Making your website friendlier to search engines via effective search engine optimization (or SEO) is a great way to improve the number of potential customers who will discover your business through the internet. However, before you make the first change on your webpage you need to have a clear marketing plan.

Search engine optimization and web marketing share a lot of the same traits as traditional marketing. If you don’t have a written marketing plan this is the time to make one. Start off by identifying your target market. No matter how great your product is it doesn’t appeal to everyone. You need to focus on the market that is the best fit for you. A company making toys for babies will target their parents, since the children are too young to speak. However, toys for older children will market the produce at the kids themselves, knowing they will then drive Mom and Dad crazy until they get it.

What is your target market? Does it appeal to people based on age? Gender? Race? Region? Maybe your market is businesspeople as opposed to consumers or at small business owners instead of people who work in a large company.

Always focusing on your target market is the most important search engine optimization web marketing tip. This is the foundation that your SEO work will be building on. Choose keywords based on your target market. Young people may use slang terms more than older people. Business users will use different words than teenagers. A clothing company trying to aim at a target market of hipster teens might use the keywords “cool retro t-shirts” while a site looking at budget minded adults might use “affordable clothing”.

Appealing to your target market continues in the way you right your website. A product aimed at consumers will be written in a friendly and conversational way, as opposed to a more formal business tone that you’d use if you were selling the product to executives. The tone of the writing on your site is as important as the actual words you use. Even if you have a high ranking page, if it doesn’t capture the attention of those reading it then it doesn’t matter.

Finally, try and merge your internet marketing with your other marketing. Using similar key phrases, logos, and slogans help you build a unique brand. Look at the big companies like Apple, Coke, and Disney. The second you see one of their product you immediately know it belongs to them, even before you see the name. With the right mix of tradition, search engine optimization and web marketing you can make your company just as identifiable.