Methods of Achieving Search Engine Optimization

When you look at increasing your page rank on Google through natural search engine optimization there are a few methods you can use. First, you need to understand how search engines rank pages. Every search engine has their own top secret algorithm that tries to rank pages effectively to help people find what they are looking for. Nobody knows exactly what these sites look for but we know what works.

First of all, page title and web address are looked at. One of the easiest methods of achieving search engine optimization is to have your web address be one of your keywords. For example, if you are a painting company in Florida having your web address as “Florida Paints” will get you more hits than “Smith Paint Company” which would probably only be typed into a search engine by someone who already knows you.

The next method of achieving search engine optimization is by using keywords in your page content. You should use the words that people will use to find your page through the content, but not too much. Some search engines will actually decrease your rank of they think you are just putting in keywords to increase rank. A good idea is that something that sounds good to the human ear will also sound good to the search engines.

Finally, links are a very important method to achieve search engine optimization. You need sites to link to your page, but not just any site. Sites that are relevant to your content. Again, this is to overcome the habit of some unethical seo practices that created giant link exchanges with no real connection. Find sites that share something to do with your page and exchange links with them. This will increase both sites page ranks.

Natural seo is all about creating a site that people will find informative and helpful. The goal of a search engine is to connect people with what they are looking for, and by making your site a place with good information the page rank will naturally increase. The important thing is to always ask yourself, “How would my potential customers look for me” and find a way to connect with them.